Koena

Embracing digital

Testimonial

"I had been burnt before by previous agencies and engaged pitch on advice from a friend. From the beginning, the process was seamless and we developed a strategy moving forward. The time invested in the early stages allowed the team to grasp what our brand and company were about, this has made the ongoing work easy, as design and content approval is quick and requires little to no changes. We saw a dramatic improvement in our results within the first month and have been steadily growing month on month, since engaging pitch. The team regularly updates and invests time in analysing the various campaigns, to continuously improve and try new methods of generating leads and sales."

- Jonathan Salib, Koena

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The Problem

Skincare company Koena was unconvinced of digital marketing and the impact it could have on their sales. After some false starts and inconsistent performance, they came to us to hear the pitch and decided to give digital one last try.

The Pitch

Step one was a creative overhaul of their ad collateral - previous agencies weren’t doing their brand justice, so our design team developed new assets focused on performance. Then went to market with a full-funnel strategy focused on Koena’s core proposition, of helping people with sensitive skin. We knew we needed to attract strong results early, to make Koena a digital marketing convert.