REHAU ANZ

Building brand awareness, one plumber at a time

Testimonial

"The pitch Team has been fantastic to deal with from the first phone call to discuss our needs. They have always been quick to reply to any queries thrown at them, always helpful and cheerful with their ideas and have continued to be a very engaged and collaborative team to work with. Pitch is not just here for the basics and I feel the team is genuinely excited when a company is successful after its strategies are put in place."

- Steve Burby, REHAU ANZ

No items found.

The Problem

German manufacturer and plastics innovator REHAU presents the Australian plumbing market with a new way of working, using its uniquely lightweight and durable polymers. For tradies that rarely change brands, getting them to change not only the pipes they install, but the tools they install them with, was always going to be a tough sell. REHAU came to us to improve its brand perception in the Australian market.

The Pitch

Our workshop findings identified REHAU’s need for a full-funnel strategy to create multiple touchpoints for its audience. We needed to educate Aussie plumbers on the benefits of REHAU’s technology while cementing a positive perception of the brand. Our goal was to build social proof through an organic social strategy focused on user-generated content and to increase brand awareness through paid social and search.